Spec Icons: Icons used to mark and emphasize certain qualities of the company's products.
5-Year Warranty Icon
Buy American Act Icon
Damp Location Icon
Indoor Location Icon
NEMA 4X Certified Icon
Remote (Lamp) Capable Icon
Outdoor Location Icon
Type IC Certified Icon
Wet Location Icon
Category Icons: Icons used to label products by their category.
Luce Category Icon
Hazardous Category Icon
Emergency Category Icon
Fiore Category Icon
Case Study
Buy American Act (BAA) Icon
Brief: The BAA icon is used to represent products that have been made or assembled in America. It needs to be readable at a size of 0.35" and fit into a square space.
Challenges:
- Maintaining readability at a small size, especially the stars on the blue field.
- Finding the best colors to read as red and blue in both RGB and CMYK.
Additionally, after the initial designs were shown, it was brought to my attention that the company could not have any version of "Made in the USA" on the logo for legal reasons. Therefore, the one on the bottom left was ultimately chosen.