Process
Buy American Act (BAA) Icon
Brief: The BAA icon is used to represent products that have been made or assembled in America. It needs to be readable at a size of 0.35" and fit into a square space.
Challenges:
- Maintaining readability at a small size, especially the stars on the blue field.
- Finding the best colors to read as red and blue in both RGB and CMYK.
Additionally, after the initial designs were shown, it was brought to my attention that the company could not have any version of "Made in the USA" on the logo for legal reasons. Therefore, the one on the bottom left was ultimately chosen.
Final
Examples
